Friends of Expo

Brand & Landing Page

I created a new brand and landing page for the Friends of Expo Center. The brand mark creates a colorful identity of joined semicircles for the musical, educational and sports activities at the Expo Center. Each colored semicircle symbolizes a recreational activity offered by the Friends of Expo to South Central LA’s youth.

I simplified the geometry of the logo and updated the typography of the brand. The goal was to appeal to parents and children with warm typefaces and bright colors. Each semicircle was used to color code part of the site to extend the brand.